About Trend & Sport
Trend & Sport Equipment connects international footwear, outdoor and lifestyle brands with Swiss specialist retail. As an owner-managed company, we support our brands and retail partners personally – from distribution and brand building to range planning, sales and long-term development in the Swiss market.
LOCAL EXPERTISE · PERSONAL SERVICE · STRONG PARTNERSHIPS

Let's work together.
Are you interested in one of our brands, would you like to expand your range or do you have a question about working together? We look forward to hearing from you.
The people behind Trend & Sport.
Founder & Managing Director
Dani Furrer
As founder and managing director, Dani has built and shaped Trend & Sport over more than 35 years. With his long-standing experience in the sports, lifestyle and distribution business, he forms the foundation of the company and is currently overseeing the handover of management to the next generation.
Deputy Managing Director & Marketing
Livia Furrer
Livia is responsible for the operational development of Trend & Sport and is overseeing the handover of management to the next generation. Her focus is on brand management, marketing, business development and the strategic positioning of our brands in the Swiss market.
Sales Manager
Alain Furrer
Alain is responsible for sales and expanding our customer portfolio. His focus is on personal support for our retail partners, acquiring new customers and developing our brand presence in Swiss specialist retail.
Key Account Manager & Customer Service
Natalie Kessler
Natalie looks after our retail partners in day-to-day business and is a key contact person for all customer enquiries. She supports our customers personally, helps them with orders and sales activities and ensures reliable cooperation based on partnership. She is also responsible for looking after our key accounts, maintains existing business relationships and supports the further development of our partnerships. With her commitment and customer-oriented way of working, she helps to give our retail partners the best possible support and to grow our joint business sustainably.