Grip that makes
a difference.
Swedish outdoor shoes for exceptional grip – developed for people who want to move safely outdoors in any weather.
SWEDEN · OUTDOOR FOOTWEAR · GRIP SPECIALIST
Why Icebug?
One brand.
A clear selling story.
Icebug stands for one clear customer benefit: grip.
Whether ice, snow, wet surfaces or demanding trails – different sole technologies offer solutions for different conditions. This makes Icebug a brand that sells through advice, with a clearly understandable added value.
And Icebug is much more than a winter brand: trail running, hiking, walking and urban models create uses all year round.
Grip Expertise
Specialised traction technologies for different surfaces.
Clear Customer Benefit
A product benefit that is easy to explain and can be shown directly on the shoe.
All-Season Potential
Winter · Trail Running · Hiking · Walking · Urban Outdoor
Responsible Approach
Measurable goals and transparency instead of general sustainability promises.
Find the right Icebug
Different conditions.
Different ways to move.
The right grip for both.
Icebug develops different traction technologies for different surfaces. What matters is not only what your customers do – but also where and in what conditions they move.
Ice & Snow
BUGrip® / Nordic Traction™
BUGrip® works with 13–19 dynamic carbide studs that react independently of each other and adapt to the surface. Nordic Traction™ offers stud-free winter grip for snow and mixed winter conditions.
Relevant für: Winter · Walking · Running · Everyday
Wet & Slippery
RB9X™
A grippy and durable rubber compound without metal studs for reliable grip on wet and dry surfaces.
Relevant für: Hiking · Walking · Trail · Everyday
Trail & Terrain
RB9X™ / OLX
For trails, wet rocks and demanding terrain. OLX relies on fixed studs for constant, aggressive grip in particularly technical conditions.
Responsibility at Icebug
Performance with
a smaller footprint.
Icebug does not see responsibility as a single “green collection”, but as a task for the entire company and range. The focus is on measurable climate footprints, concrete reduction targets, more responsible materials and transparency.
< 6 kg CO₂e
Target for the average climate footprint of a pair of shoes produced, by 2030.
−50 %
Climate emissions
Icebug aims to reduce its climate emissions by at least 50% by 2030.
B Corp
Icebug has been a certified B Corporation since 2022.
Fair Wear
Member of the Fair Wear Foundation, with a focus on fair and safe working conditions.
1 % for the Planet
At least 1% of total sales goes to environmental organisations and projects.
Follow the Footprints
Icebug publishes product-related information on climate footprint and materials.
No inbound air freight
Icebug does not use inbound air freight for shoes from production.
Icebug for your store
Ready to add
more grip to your range?
Trend & Sport supports you in selecting your range and is happy to advise you on models, grip technologies and the right areas of use for your customers.
